معنی قاموسی عبارت است از معنای مستقیم و قراردادی که واژه بر آن دلالت دارد.
Denotation is a translation of a sign to its meaning, more exactly, to its literal meaning.
• In media-studies terminology, denotation is an example of the first level of analysis: what the audience can get from a page. Denotation often refers to something literal, and avoids being a metaphor.